Mystery or Masterstroke? Why Saiyyara Stars Ahan Pandey and Anit Padda Are Avoiding the Media

The unexpected silence of Saiyyara leads Ahan Pandey and Anit Padda has become the talk of the town. Despite the film’s massive box-office success—crossing ₹400 crore globally within just 12 days of release—neither of the debutants has stepped into the usual promotional spotlight. In a film industry where media coverage, temple visits, and social media reels are common promotional tactics, their noticeable absence from interviews, fan interactions, and public events has left audiences surprised and curious.

What makes their silence more intriguing is that even their social media handles remain largely inactive. Apart from a handful of posts related to the film’s songs and posters, there’s been no engagement from either actor. In stark contrast, fans—particularly Gen Z viewers, who have wholeheartedly embraced the film—are flooding platforms like Instagram and YouTube with emotional reels and reaction videos. The stars, however, remain distant observers.

This unique approach seems to be part of a carefully crafted promotional strategy. Yash Raj Films, the studio behind Saiyyara, is known for its unconventional publicity methods. Unlike other production houses that rely on PR firms, Yash Raj prioritizes strong music and storytelling over media appearances. In keeping with this philosophy, the focus for Saiyyara has been on the soundtrack rather than the actors themselves. Both Ahan and Anit have promoted the film’s music more than any other element, perhaps aligning with a strategy to let the songs do the talking.

Interestingly, Saiyyara may not be a groundbreaking love story—critics have noted similarities with the South Korean film A Moment to Remember—yet it has struck a chord with the audience, especially through its emotional storytelling and relatable Gen Z themes. While the film may not achieve cult status like Maine Pyar Kiya or Qayamat Se Qayamat Tak, its sentimental moments and modern vibe have helped it stand out.

The calculated silence around the lead pair appears to be part of a larger strategy to preserve their freshness and avoid overexposure. By staying away from controversies and media noise, the film’s team has successfully maintained a sense of curiosity and exclusivity around the debutants. It’s a risky move, but so far, it seems to have paid off. As the film continues to draw crowds and trend online, Saiyyara proves that sometimes, saying less can indeed mean more.